The Evolution of Customer Engagement (And How It’s Changing Everything)

by Sherice Jacob
How do you measure customer engagement? If you’re like most marketers, it’s all about the revenue. And while revenue is important, much of what we think about customer engagement is changing considerably. For example, according to a recent report by eMarketer, most executives look at metrics like clicks, conversions, shares and traffic as prime indicators – but these metrics c ...Read the full article