3 Common Customer Interview Mistakes

“I just don’t understand,” she sighed, visibly frustrated. “I did what ‘the experts’ say to do: I validated my idea. I built this product based on customer research. And yet, when I launched… nothing… crickets. What gives?” Just a few months ago, I was having this exact conversation with a good friend over coffee.Read the full article

3 Common Customer Interview Mistakes

Join the webinar: https://attendee.gotowebinar.com/register/6862906762574978820 Read the full post: https://fizzle.co/sparkline/3-mistakes-customer-interviews "If you talk to customers, you will be tempted to make these mistakes" Subscribe and say what's up *** “I just don’t understand,” she sighed, visibly frustrated. “I did what ‘the experts’ say to do: I validated my idea. I built this product based on customer research. And yet, when I launched… nothing… crickets. What gives?” Just a few months ago, I was having this exact conversation with a good friend over coffee. I knew she had been working on a top secret project for years, and I knew she had hired a developer to build software for an idea she had. I patiently waited to learn the details of her new app, and in the meantime urged her to do exactly one thing: have real conversations with potential customers before building the thing. Inside Fizzle and on The Fizzle Show, you’ve probably heard this message: …conduct customer research before you waste a bunch of time and money running down the wrong path. …You might genuinely believe you have the ultimate solution to your customers’ biggest problem, but there’s danger in making assumptions about your business without challenging them. For us, the saying goes “treat every business idea as a hypothesis.” Perhaps the biggest mistake in customer conversations is to not have them at all. But what about those of us who do talk to customers, only to find it didn’t really work?