Customer journey from search to landing page: UK supermarkets

by Christopher Ratcliff
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer. This week let’s take a look at UK supermarkets. How loyal are we to our regular supermarket? First of all, I’d like to answer one related question: Just how loyal are peopl ...Read the full article