Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

by David Cohen
Facebook announced the addition of video-ad-serving capabilities to its Atlas advertising platform, along with two new measurement tools. Dave Jakubowski, Facebook’s head of advertising technology, said in a blog post that video ad serving via the Atlas platform will be “broadly available” by the end of the month, adding: We’re also announcing video ad serving, which makes ...Read the full article