How SEO and PPC Can Work Together to Maximize ROI

SEO and PPC have always been very conflicting ideologies. On one hand, you have a precise profession where every cent counts (PPC), and, on the flip side (SEO), more is better with no regard to logic. Who cares about conversion rates when you get 10x the traffic as a PPC campaign? Am I right, my SEO colleagues? But, at last, there is a way we can work together to achieve higher ...Read the full article