Marketers Are Creating More Content, But They’re Not Sure Why

by Natalie Burg
It’s not often that research plays out like a disaster film trailer, but a recent study by Accenture Interactive delivers all the requisite drama. Marketers are drowning in a tsunami of content. And it’s only getting worse. “It’s almost as though content is growing faster than our ability to perceive the change,” said Donna Tuths, global head of content for Accenture Interacti ...Read the full article