Report: simple changes in call handling can drive $100 million more in phone sales

by Greg Sterling
As the shift to mobile has happened Google has placed more emphasis on calls and mobile marketing is driving many millions of calls annually. Yet just as a bad landing page experience can blow a potential conversion, a bad call experience can similarly undermine a good campaign or a warm lead. According to estimates from Marchex, roughly $1 trillion in revenue is generated t ...Read the full article