SMX West 2016 recap: A deep dive into beacons and how marketers can use them

For experienced marketers looking for advice on how to leverage beacons and hyper-local targeting, “Beacons: The Opportunities, Limitations and How Marketers Can Use Them Today” was the panel to attend at Search Engine Land’s SMX West 2016. This session brought together seasoned industry veterans to discuss the basics of beacons and local targeting from a hardware and softwa ...Read the full article