SMX West: Content, your brand and the battle for customers

by Erin Everhart
We talk a lot about content, but we don’t talk enough about the customers who consume our content. But that’s exactly what Wil Reynolds did for the 25 minutes he was on stage at SMX West last week. And truth be told, I could’ve sat there and listed to him for another 25. How many times have you thought about the people behind the keywords? Or the people behind the algorithm ...Read the full article