5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans

“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can be spoken about the state of digital marketing today. On one hand, marketing spend continues to increase. According to recent research from eMarketer, nearly a third of CEOs in the US say they plan to increase spending on advertising over t ...Read the full article