For Kohl’s and JCPenney, Periscope is an ideal live streaming service to extend the reach of their social conversation. Both brands have built up hype around Periscope live events, providing unique, timely content that doesn’t get lost among a large number of live streams distributed by the platform.Read the full article
Behind the Scenes at Kohl's Oscar Viewing Party with Vanessa Bayer
Our Oscar live-stream party was a hit! And it was in no small part thanks to Mindy Weiss's amazing party-planning skills and Vanessa Bayer's hilarious hosting. What was your favorite part of the night? Until next year, thanks for #AllTheGoodStuff!