Are they ready for you yet?

by Seth Godin
Most of the time, we don’t go first. There are good reasons for this (the iWatch comes to mind). With the exception of sushi and fresh powder, there’s little cultural or economic advantage to always trying the new thing first. Change happens because some people, some of the time, have neophilia. We are dissatisfied enough or passionate enough that we seek out the new thing, m ...Read the full article