Beware of Automated Reporting: Software are NOT Analysts

Recently, a client sent over a site audit another agency had prepared. The client was concerned; although they were happy with their campaign-to-date, the report supposedly identified a slew of “critical” issues to fix on their site. What did we think? At first, I was worried. Had the Ninjas missed something? Would the client doubt our due diligence? I reviewed the audit and w ...Read the full article