Don't Wage War Against Ad Blockers Until You Know Who You're Really Fighting

The growing popularity of ad-blocking tools has become a full-blown crisis in online publishing. As ads disappear, publishers' revenue evaporates, and digital outlets quietly close their doors. It's easy to blame software companies and ad-adverse users for the $21.8 billion ad blocking will cost publishers this year, but the real problem lies with the ads themselves and the ...Read the full article