How mobile developers can conquer overcrowded app stores

by Pat McCarthy, SVP, Marketing, AppNexus As of early 2016, approximately 1.6 million apps are ready for download on Google Play. Meanwhile, on a neighboring service cloud, 1.5 million apps are available on Apple’s iOS App Store. That’s not even counting other major app stores like Amazon (400,000+ apps), the Windows Phone Store (340,000+ apps) or Blackberry World (130,000+ apps).Read the full article