How Volvo Trucks Turned B2B Video Into a Viral Art Form

by Tessa Wegert
Ask Swedish marketing manager Björn Owen Glad about the future of marketing, and it’ll only take him a split-second to tell you about the power of content. As an employee of Spoon, the content marketing agency for Volvo Trucks, Glad is helping drive some of Europe’s increasingly ambitious content marketing projects.Read the full article

Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6)

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you think? Please share & comment! This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive. Filmed in Spain on a closed-off landing field at sunrise in one take. Directed by Andreas Nilsson Soundtrack by Enya: Only Time More about Volvo Dynamic Steering: Don't miss coming films and other exciting material: See the Teaser with Jean-Claude Van Damme and the technician behind the new steering:

Volvo Trucks – A cowboy customised Volvo FH16 with a leather interior – "Welcome to my cab – light"

At Stockholm Truck Meet, Sweden, we found Daniel Helen’s customised Volvo FH16 540. Daniel who is quite handy with the spray gun painted a lot of the truck himself. Thanks to his aunt who is in the leather business, he also got a one-of-a-kind interior. His FH16 has 8x4 axles and a flatbed trailer, carrying mainly rock and gravel. Volvo Trucks in social media:

Volvo Trucks - Volvo Trucks vs Koenigsegg: a race between a Volvo FH and a Koenigsegg One:1

In this ultimate challenge, a Volvo FH truck races against a Koenigsegg One:1. Two completely different vehicles end up in a thrilling fight to win. Behind the wheel of the Volvo FH truck is TV presenter and former racing driver Tiff Needell. The race is held in order to test Volvo Trucks’ new gearbox I-Shift Dual Clutch, which is based on sports car technology. Since Tiff Needell has never driven a truck before, he first takes the Volvo FH out for a few test laps. And then: it’s on! Watch "Behind the scenes": Watch the film about Tiff Needell's experiences from the race: Volvo Trucks in social media: