Inside StubHub’s programmatic strategy: ‘We are in the minority’

by Yuyu Chen
Although WPP CEO Martin Sorrell and other high-profile ad executives believe that in-house programmatic buying is a short-lived trend, StubHub is not going to give up on the hands-on approach anytime soon. This week the company’s head of paid media Lee Engel told Digiday that bringing programmatic in-house has enabled the ticket marketplace to utilize and protect its proprieta ...Read the full article