Pump up the volume: six ways PPC can boost your promotions

by Pauline Jakober
Sometimes, you need a little extra boost for certain products or services – be it a product with excess inventory, a new service or simply something you want to catapult into the spotlight. PPC tactics can help get the word out, and I’m going to show you how in six steps. 1. Sitelinks strategy I’ve talked before about using your ad extensions strategically, and sitelinks is on ...Read the full article