Survey Results: The Adoption of Gmail Sponsored Promotions (GSPs)

by Samantha Noble
Estimated reading time: 3 minutes, 59 seconds Last month, I wrote a post about the adoption of Gmail Sponsored Promotions (GSPs) as I have been surprised each time I look at a campaign with how cheap the CPCs are still. This got me thinking about whether the adoption of this type of campaign is still relatively low so I put together a little survey to find out what advertisers think.Read the full article