The 3 most effective paid search management tools

by Wesley Parker 1) Adwords Scripts Adwords Scripts are a hugely powerful tool, for automating tasks within the Adwords interface. A panel of 41 seasoned PPC experts voted them to be the third most useful Adwords optimization tool, just behind Adwords editor and Excel. One of my favorite things about Adwords scripts is that they allow you to make decisions based on data outs ...Read the full article