The Biggest Reason Brands Fail When Tying Content to Business Goals

by Melissa Lafsky
I recently attended the content kickoff for a mid-size company that had just decided to make a big content marketing push. Publishing was new territory, so they’d hired a team, brought me in as a content strategist, and allocated a significant annual budget for content production. On kickoff day, the team gathered in a conference room, eager and excited to build a strategy and ...Read the full article