The Guardian to try tougher messaging to ad blocker users

The Guardian is likely to join the throng of publishers testing tougher approaches to ad blocking. The publisher, which to date has opted for the more polite tack of asking ad blocker users to switch them off, is poised to try a more aggressive defence. “We’re likely to be tougher in our messaging,” said Guardian News and Media commercial director Nick Hewat.Read the full article