The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]

Adam Bluemner is managing editor for Find Accounting Software. He writes extensively on accounting, ERP, and business management software. I invited Adam to Marketing Smarts to talk about a case study he wrote on the most effective follow-up strategies for B2B Web leads, in which he analyzed findings from 63,256 calls.Read the full article