What does VR-based marketing offer that other tech does not?

Everywhere you look, there are signs that virtual reality is suiting up for marketers. But, aside from the pending issues of cost and installed base, there’s one essential question: What does virtual reality offer marketers that can’t be provided by other, more established (read: cheaper and easier to manage) technology? (Augmented reality, which overlays VR on actual reali ...Read the full article