Book Review X: The Experience When Business Meets Design by @briansolis

by Lee Odden
In the digital marketing world a lot of effort has been invested in the making and promoting of content with a singular emphasis on marketing ROI. But customers don’t care about your “great content”, your “clever marketing” or how much money you make from trying to sell them something. What do customers care about? Experiences. Much has been said recently about consumers and experiences vs.Read the full article