Case Study: Chicago Photographer Generates Leads with Paid Search Campaigns

by Stephanie Miles
Merchant: Christine Waller Photography Location: Chicago, Illinois Platforms: Facebook, Google Bottom Line: Small businesses rely heavily on Facebook and paid search to make sure their websites show up to locals who search for their services online. Numbers don’t lie, which is why Conor Keenan keeps a close eye on key performance indicators like cost-per lead, cost-per acq ...Read the full article