How Consumer Reviews Drive In-Store Sales (Infographic)

If it wasn’t clear by now, the presence of user reviews on your site can have a drastic impact on consumer behavior, both offline and online. An infographic from Bazaarvoice examines just how much reviews can impact offline sales. Research-online-buy-offline, or ROBO as Bazaarvoice calls it, is something users have been doing for years now.Read the full article