To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’re excited to introduce The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. In the first three episodes, you’ll hear from Nanigans’ Senior Product Specialist Erik Mansur on some of the m ...Read the full article
The Playbook: “The Cost of Testing Online Ads"
When you're investing in testing, how big should your sample set be, and how much should you expect to spend in order to determine whether an ad is getting in front of the right audience on Facebook, Instagram and Twitter? In this episode, Erik discusses click-through-rates, conversion rates, and scientifically testing broccoli.