It’s My Form in a Box! Try This Simple A/B Test

by Angus Lynch
♭Are you wise enough to know when a gift needs givin’?♮ There are plenty of ways to screw up a form. Put your form above the fold, you’re a pushy salesman. Put it below the fold, you’re a pushover. And what’s good CTA copy? Three fields or two? There’s never a firm answer. But since forms are the apex of lead gen campaigns, these are very important questions for every digital marketer.Read the full article