Report: Marketers Don’t Seem to Understand What Consumers Want

Understanding the impact of your marketing is key to making wise investments in social media. Many marketers still struggle to measure the ROI from social media. A report from eMarketer and CMO Council examines how misaligned marketers are with the expectations of consumers. Based on the Q4 2015 data analyzed by CMO Council, many marketing executives in the U.S.Read the full article