Sponsored Content Analysis: Dichotomous Content Kicks Off 2016

In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their faces. Great content is something you truly want to read – informative, funny, insightful, unique – and isn’t interfered with by the advertiser to stick their logo or message in your face.Read the full article

Dad-Do #3 by NFL’s Jason Witten | The Ballerina Bun with Pantene

Can 10-time NFL Pro Bowler and Tight End, Jason Witten from the Dallas Cowboys, successfully go for the extra two with his Dad-Do? Watch as he attempts the “Ballerina Bun” on daughter, Landry. Check out some of the other tough dads in the NFL give a dad-do: https://www.youtube.com/watch?v=4SG3Y-_2Yj0&index=2&list=PLIUDgI1r16CuRE2J3qRZ9QwymgYNbfpT8 Make sure to subscribe to Pantene’s YouTube channel today: http://www.youtube.com/subscription_center?add_user=pantene Click here to learn more about the Pantene Serious Repair Detangler: http://pantene.com/en-us/product/serious-repair-detangler Discover More Pantene! Website: http://www.pantene.com/ Facebook: https://www.facebook.com/PanteneNA Twitter: https://twitter.com/Pantene Pinterest: http://pinterest.com/PanteneUS/ Instagram: http://instagram.com/pantene Vine: https://vine.co/u/916559643151572992 Google+: https://plus.google.com/+pantene/posts NFL Dallas Cowboys Jason Witten does his daughter's hair for Pantene’s Dad-Do campaign.