The future of location-based services

by Aaron Strout
Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based marketing. At the time, all the buzz focused on active check-in apps like Foursquare, Gowalla, Whrrl and SCVNGR. Today, only Foursquare still exists (although SCVNGR has morphed into location-based payments service LevelUp), and it has become much ...Read the full article