‘Unconventional’: Veuve Clicquot toes the line between democratic and aspirational on Tumblr

by Shareen Pathak
Champagne evokes images of private yachts and fancy flutes. Which, unfortunately, is a tough sell among millennials. Lux champagne brand Veuve Clicquot is trying to bring its image down to earth with a new campaign and platform strategy — one that relies exclusively on Tumblr. If that sounds unconventional, that’s the point.Read the full article