Why big brands are getting into the subscription-box business

by Shareen Pathak
“It was the handcuffs that did it,” she said, the kink that unlocked an epiphany. It had started innocently enough. As a gag, a friend sent her a gift subscription to Unbound, a subscription box company that sends adult-themed boxes with provocative hardware. But the receiver, who spoke to Digiday on condition of anonymity, loved the first installment and then signed up for th ...Read the full article