Why Snapchat might revoke your approved On-Demand Geofilter

by Danny Sullivan
What Snapchat giveth, Snapchat can taketh away, in terms of its new On-Demand Geofilters, that is. Even if you have a geofilter approved, you might find it removed, as the new on-demand system works through growing pains. Marketing Land discovered this the hard way. Two geofilters we had scheduled to run during the upcoming SXSW conference were suddenly revoked this week, 11 ...Read the full article