Borrell on Local Dailies and Their Tiny Digital Ad Share: They Need a New Story

by Tom Grubisich
Local digital ad revenue will grow from $48 billion in 2015 to $66 billion in 2016, Borrell Associates projects in its new benchmarking report covering 10,395 sites in all media. (Free executive summary here.) That’s an eye-popping increase of 37.5%. But newspapers will see only a 6% to 7% revenue increase, the report says.Read the full article