Content Marketer of the Year Shares How to Find Hidden Content

Some days it’s easy to find what I need for a new story. I’m a marketer in academics and a quick search of the past month’s peer-reviewed publications from my institution’s renowned faculty usually gives me 20 new starting points. Those are the good days. I find my topic, shape the angle, assign a writer, and then hit my buddy Luciano’s food truck for a triple orde ...Read the full article