Mac’s Tumblr gives makeup lovers a backstage look at fashion week

Mac Cosmetics is backstage applying models’ makeup at 800 fashion shows a year, attending 200 fashion weeks all over the world in one season. To take followers behind-the-scenes at these events, the company turns to its Tumblr account. “It’s the hub where all of our fashion week imagery is housed — there’s a lot of content,” said Laura Elkins, svp of global marketing at Mac.Read the full article