MarTech Landscape: What is a supply-side platform (SSP)?

by Ginny Marvin
Supply-side platforms (SSPs) help publishers sell digital ad impressions in automated auctions. Publishers can sell and manage display, video or native ad inventory on desktop and mobile through SSPs. In this installment of Marketing Land’s MarTech Landscape Series, we aim to chop through the jargon and explain what supply-side platforms do, how they work, and why they matter.Read the full article