Online Marketing News: Mobile Gets Personal, Facebook Buys MSQRD, Online Reviews Offline

Mobile push notifications: Help or hindrance? [Infographic] The marketing industry is obsessed with personalization, and rightfully so. It’d be foolish to think that consumers really want the generic, blanket content that was once our only option for mass communication. Personalization has again thrown its hat in the ring, and this time, it’s mobile.Read the full article