Over 20% of our Home Page Clicks Come from One Feature

by Douglas Karr
We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of all engagement on our home pages comes from our search bar.Read the full article