Surfacing information is the future of mobile personalization, says Google

by Caroline Bottger
The face of personalization on mobile is changing. Surfacing information to the user, rather than having the user search for it, is the next step in the evolution of mobile personalization, says Ian Carrington, EMEA managing director for Google’s performance solutions. Personalization was one of three big consumer shifts that Carrington described to Beet.Read the full article