The soft approach won’t work, and other things we learned about ad blocking

With 200 million people globally blocking ads, costing $22 billion to the ad business in 2015, publishers are naturally concerned with falling ad revenues. At our WTF Ad Blocking event in the U.K., Digiday gathered publishers to discuss ad blocking. Here’s what we learned. Better advertising won’t solve the problem Ad blocking is the result of bad ads, but making better adver ...Read the full article