Popular in the last 8 hours
Popular in the last 24 hours
Popular in the last 7 days
Popular in the last 30 days
Why chasing after 100% viewability makes no sense for advertisers
Over the last couple of years, viewability has been a key rallying point for advertisers looking to get more value fr
Read the full article
Viewability is looking like yesterday’s problem
Viewability’s elephant in the room: Will advertisers pay more?
Video Ad Platform Videology Adds Ability To Buy Viewable Impressions Verified By Third-...
State of Digital:
Viewability: why all the fuss and how should you be using it?
Mobile Video Ad “Viewability” Beats Desktop By 30 Points
Viewability has a vendor-confusion problem
UK grapples with ad-viewability standards
No, Google’s Report That 56 Percent Of Ads Aren’t Seen Isn’t Shocking And Here’s Why
10 related posts
Mobile ad viewability: what is it and does it matter?
UK publishing’s £1billion problem: non-viewable ads
‘I would call it fraud': Why attribution has a viewability problem
To Viewability and Beyond: Active View coming to TrueView
Solving for viewability might be a reason people are ad blocking
Debunking The CTR To Find Truth In Viewability
Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability
A different view on viewability
Millennial Media, 33Across Go All In On 100 Percent Viewability
YouTube Opens Up To Third-Party Viewability Verification
About the post:
March 11, 2016 3:02pm
by Rachael Morris at
Get the top posts daily into your mailbox!
Learn more about the newsletter
Ashley Friedlein's marketing and digital trends for 2017
How to Attract Your Ideal Customer with Perfectly Positioned Content
3 ways to see the future with social media data
Create new possibilities for your SEO & SEM campaigns
Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About
Read next - so far 6 readers:
A view of the post-cookie measurement battleground
About Us & Contact
YOU'RE A BLOGGER?
Get your blog listed
RSS, Twitter & Facebook
Still working on the functionality. Give us a few weeks and you will be able to manage your blog yourself.
© 2017 MatBox, LLC