Self awareness in the face of marketing

by Seth Godin
"I know that this expensive herbal tincture homeopathic remedy is merely an expensive placebo. But I'll take it anyway, because placebos work." A friend used to wear a fur coat in the winter, telling me that it was the only thing that kept her warm. Of course, if the goal was warmth, she'd probably be better off wearing it inside out.Read the full article