Why do people go to SXSW anyway?

by Brian Braiker
If you follow five people on Twitter, chances are three of them are tweeting about SXSW. It’s that time of year again: The annual brand-and-agency hajj to Austin for the interactive portion of the two-week affair. People love nothing more than complaining about the ordeal. The lines, the crowds, the Uber surge pricing. It’s a wonder why any of them come.Read the full article