App streaming comes to Google search ads: Android users can try out apps for 10 minutes

by Ginny Marvin
Google app streaming allows users to experience apps for a limited time right from the search results. Now that experience is coming to ads. Search Trial Run Ads will begin to appear over the next few weeks in search results on Android devices. Run through AdWords, the ads include a “Try now” button that loads up a preview mode of the app that users can use for up to ten min ...Read the full article