British Vogue tests breaking fashion news alerts on WhatsApp

Publishers like The Huffington Post and BBC have used WhatsApp to send out breaking news alerts tell long-form stories, respectively. But Vogue believes it’s the first fashion magazine to join the messaging app (however, Glamour magazine is also testing the space). Since February, when New York Fashion Week kicked off, Vogue has been sending the latest runway looks and fashion ...Read the full article