Handling negative reviews: an interview with Jay Baer

Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I read it cover to cover, faster than any other book I’ve ever read. As someone who does a lot of online reputation management (and spends a greater-than-normal amount of hours on Yelp), I found his approach to adding value and helping clients refreshing.Read the full article