It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

New research by the Location-Based Marketing Association (LBMA) finds that the overwhelming majority of marketers (75%) deem location-based marketing an important focus for 2016, and they are collectively projecting growth of 3.3% for the sector this year. The new data reflects positive, building momentum, but it’s telling that while 77% of the marketers surveyed thought that ...Read the full article